By Arthia Nixon, The Ambassador Agency for Elevation Records
(NASSAU, THE BAHAMAS)… Local singers will belt out their Sunday best in front of a television and studio audience in hopes of winning a recording contract, their own music video for their single, and $5,000 cash when 242Untapped premiers next month in The Bahamas.
The show is the brainchild of up and coming media mogul Vincent ‘V-Mac’ McDonald, who balances running his label Elevation Records with producing and hosting his popular radio and television shows.
“242Untapped will provide a platform to usher in a new generation of gospel talent,” V-Mac explained. “This groundbreaking competition differs from other competitions because it will serve as a bridge linking industry personnel with undiscovered talent.”
V-Mac noted the industry insiders include the Marlin Awards, record labels, television networks, and radio networks both locally and internationally. Judges include Bahamian gospel musicians Jonny Farrington, Nadene Moss and Chris Huyler Roberts.
“This is the chance for the nation to be exposed to talent that comes from our waters,” he said. “Through 242Untapped, The Bahamas will know that all of the new and seasoned members of the gospel music industry are united and being used by God to spread the Gospel to the world.”
“Our judging panel is excited to pick the next big gospel star,” added V-Mac. “Our producers, marketing team and songwriters are anxious to see who they will be working with and I am thrilled to get busy into making certain it all happens. All in all, this is one tremendous opportunity that will begin in The Bahamas but will go global.”